Most Shared Content on LinkedIn in Nordics

Content that Works on LinkedIn is Different

Top publishers on LinkedIn are different. They are often less familiar than the traditional top performers on other social media networks like Facebook. On LinkedIn, smaller business news and technology news outperform tabloids. The General News publishers, that do well on other platforms, may do great on LinkedIn – but they may also vanish from the top altogether. LinkedIn is different, and its impact is growing.

This review lists top 10 best performing stories on LinkedIn by Swedish, Danish, Norwegian and Finnish publishing companies. The list is based on Q2 2017 LinkedIn engagement data from SoMe Index. For more insight about Nordic and European publishers’ LinkedIn performance, Take a look at SoMe Index LinkedIn publisher ranking for Q2, 2017.


Veckans Affärer published a list of the most interesting employers among Nordic students. By the end of Q2 2017 the article was shared on LinkedIn nearly 2.8 thousand times.


Berlingske interviewed Ole Fogh Kirkby, professor at Copenhagen Business School in the Philosophy of Leadership, about the myth of being a robust person. The story gathered nearly 1.5K LinkedIn shares by the end of Q2 and is still counting.


E24 made a story about producing goods in Norway, that is allegedly cheaper than in China. The story gained over six hundred LinkedIn shares and comments during Q2.


Helsingin Sanomat’s article helped consumers to choose right technologies for the intelligent home. Four articles in top five were by Helsingin Sanomat.